I no longer accept realistic illustration projects, but as I have worked almost five years in this field, it was too heartbreaking to just erase these paintings from my website…

So, here they are!

Advertising illustration | Illustration publicitaire

Client: Hypermarchés E. Leclerc (France, Spain, Slovenia, Poland, Ile de la Réunion)

Creative direction: BETC Paris - Stéphanie Giordano and Charlotte Clergier

 

Illustrations of figs, salmon and goat cheese tartines, arugula, pretzels, wine glass, cutlery and a map of France for an advertising campaign La Foire aux vins de printemps.

Illustrations de tartines au saumon et au chèvre, de figues, de bouquet de roquette, de bretzels, d’ustensiles, de verre de vin, et d’une carte de la France pour une campagne publicitaire de la Foire aux vins de printemps.

Tartine with goat cheese, cherry tomatoes, basil and red onion. Advertising illustration by Josianne Dufour, freelance illustrator. Food illustration. Watercolor. | Tartine au fromage de chèvre, tomates cerises, basilic et oignon rouge sur pain de ca
Food illustration : figs. Advertising illustration by Josianne Dufour, freelance illustrator. Watercolor. | Illustration de nourriture : figues. Illustration publicitaire par Josianne Dufour, illustratrice travailleuse autonome. Illustration de frui
Food illustration : arugula bunch. Advertising illustration by Josianne Dufour, freelance illustrator. Vegetable illustration. Watercolor. | Illustration de nourriture : bouquet de roquette. Illustration publicitaire par Josianne Dufour, illustratri
Tartine with salmon, cream, green onion, dill, and capers. Advertising illustration by Josianne Dufour, freelance illustrator. Food illustration. Watercolor. | Tartine saumon et crème avec oignon vert, aneth et câpres . Illustration publicitaire par
Food illustration : pretzels. Advertising illustration by Josianne Dufour, freelance illustrator. Watercolor. | Illustration alimentaire : bretzels. Illustration publicitaire par Josianne Dufour, illustratrice travailleuse autonome. Aquarelle.
Food illustration : cutlery, antique butter knife. Advertising illustration by Josianne Dufour, freelance illustrator. Watercolor. | Illustration alimentaire : ustensile, couteau à beurre antique. Illustration publicitaire par Josianne Dufour, illus
Food illustration : salt and pepper shakers. Advertising illustration by Josianne Dufour, freelance illustrator. Watercolor. | Illustration alimentaire : poivrière et salière. Illustration publicitaire par Josianne Dufour, illustratrice travailleuse
Food illustration : glass of wine. Advertising illustration by Josianne Dufour, freelance illustrator. Watercolor. | Illustration alimentaire : verre de vin. Illustration publicitaire par Josianne Dufour, illustratrice travailleuse autonome. Aquare
Map of France depicting wine regions. Advertising illustration by Josianne Dufour, freelance illustrator. Watercolor. | Carte de la France illustrant les régions vinicoles. Illustration publicitaire par Josianne Dufour, illustratrice travailleuse a
 

The illustrations were used for the E. Leclerc catalog, the press, billboards, the Internet and for point-of-sale advertising. (screenshots from the catalog)

Les illustrations ont été utilisées pour le catalogue E. Leclerc, la presse, l’affichage, Internet et pour la publicités sur les lieux de vente. (images prélevées du catalogue)

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